Bellpost Brand Identity & App Experience

Bellpost is a unique sociocommerce platform that combines a home furnishing marketplace with a social media component. Designed specifically for the Indian audience, it allows users to explore, share, & seek inspiration for home furnishing ideas. Bellpost seamlessly bridges the gap between inspiration and purchase, fostering a vibrant community while offering a curated shopping experience.

Vertical

Consumer Facing App

My Role

Senior Product Designer

Team

Stakeholder, 4+ Engineers

Brief

The Project involves creating the Brand identity, Logo, & App design for Bellpost, A Sociocommerce platform that integrates a home furnishing marketplace with social media features.

Objective

Create a unique and memorable brand identity that reflects Bellpost's vision & purpose. Build an intuitive and visually engaging app ensuring simplicity and usability for a diverse user base.

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The logo COncept

The Bellpost logo embodies the brand's values of speed, modernity, and luxury. The "B" shape is designed with clean lines and precise geometry, showcasing a sense of movement and sophistication. The grid and guide layout in this concept highlights the meticulous design process, ensuring balance and harmony in the final outcome. This logo perfectly captures Bellpost’s mission to deliver a premium and seamless experience to its customers.

logo & color

The Finalized Bellpost Logo, displayed here, represents the brand's sleek and modern identity. Complementing the logo is our signature brand color, Velvora (#7E1780), chosen for its luxurious and sophisticated tone. Velvora reflects Bellpost's commitment to offering premium home furnishing solutions and elevating the customer experience. This visual pairing of the logo and color creates a cohesive and striking brand identity.

UI/UX Design

Crafting a Seamless and Intuitive User Experience for Bellpost's Consumer-Facing App

challenge

Understanding that buying furniture in India is an occasional activity—about 2-3 times a year—we faced the challenge of keeping users engaged with the Bellpost app during their downtime.

solution

Introducing "Bells"  A dedicated social media feature where users can post and seek inspiration related to home furnishing. Bells fosters a community-driven space for sharing ideas, discovering trends, and engaging with others on the platform. By encouraging users to actively participate, Bells helps increase engagement while guiding users seamlessly from inspiration to informed purchase decisions.

challenge

Ensuring a seamless visual discovery experience. Users need easy ways to categorize, filter, and search for inspiration & shopping.

solution

Create a smart tagging system (AI-driven) for customized categorization and filtering, making discovery easier.  Introduce personalized content feeds based on user preferences and past interactions & shopping.

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